Setting the standard for interactive content marketing
Join Ask Hannah for your business related questions. As consumers demand more personalised and engaging experiences, brands are using interactive content to capture their audience’s attention, promote meaningful connections, and ultimately drive transactions. This detailed guide goes
AskHannah: Revolutionising SME Marketing Strategies with Cutting-Edge Tech
Join Ask Hannah In today’s fast-paced business world, small and medium-sized enterprises (SMEs) often find themselves grappling with the challenges of staying ahead in a dynamic market. From devising effective marketing strategies to optimising daily operations, the demands can be ov
Navigating the Evolution: From Traditional to Digital Marketing Strategies
In the dynamic landscape of business, marketing strategies have undergone a significant transformation over the years. The shift from traditional to digital marketing has been a game-changer for brands seeking to connect with their target audience in more innovative and effective ways. Let
Expanding Your Business: The Power of Cultivating Relationships with New Clients
‘Your Business fails when you quit being proactive’ In the dynamic landscape of business; growth and sustainability are often linked to the ability to attract and retain clients. A crucial aspect of this is the proactive cultivation of relationships with new clients. As we often say, &
The Role of AI in PR
In the heart of Nigeria’s vibrant marcomm industry, a sense of trepidation courses through the veins of PR practitioners, as they grapple with the unsettling question of job security. Will the relentless advance of AI herald their obsolescence, or might this global ‘pandemic’ par
The Future of Content Marketing in PR: Navigating the Digital Frontier.
In the ever-evolving landscape of public relations (PR), one thing remains constant: the need to capture and hold the attention of an increasingly distracted and discerning audience. With the rapid advancement of technology, the future of content marketing in PR promises both unprecedented
How Twitter’s Rebranding to ‘X’ Will Ripple Through Nigeria’s ‘Digital’ Marketing Landscape
One recent breakthrough has sent ripples of excitement and expectation throughout the professional world in the ever-evolving realm of digital marketing, where trends and platforms define the communication environment. Twitter, a veritable cornerstone of online conversation and networking,
Cracking the Social Media Code: Twitter vs. Threads – decoding the perfect business tool
In the vast world of social media, businesses have found a valuable ally in Twitter. With its concise and real-time approach, this microblogging platform has become a popular choice for connecting with audiences. However, there’s a new player in the game: Threads. These threaded twee
Unleashing the Future: Top 5 Technologies Shaping 2023 and Beyond
Prepare to be amazed as we dive into the realm of technological wonders that are set to revolutionize our world in 2023 and beyond. From the brilliant minds of innovators, we present the top five emerging technologies that will leave you spellbound and eager to embrace the future. First on
ADVERTISING SHOULD BE SUBJECTIVE, OBJECTIVELY SPEAKING
The controversy around the Easter Day ads by Peak Milk is still generating reactions – some feel that cultural sensitivity is an item that creative directors need to learn when planning their ads, while not a few believe that allowing cultural sensitivity to thrive in present day ad prot