Branding has been hugely misrepresented by many business people. Most graphics designers have a narrow perception that a brand is the logo, the tag lines and colors associated with a company and its products or services. A brand is more than that. A brand is a means of self-expression. Brands communicate with customers to establish trust and relationships. It is about creating a position – “owning” a place in the consumer mind. Developing a brand position is critical to the success of any business.
Redwood shall help you develop a Brand Strategy that resonates with your clients’ mindsets. Our Brand Development strategy draws from your Business Strategy on one hand; and designing a positioning statement that draws from uncovering a “vacancy” in the minds of the target into which brand is positioned on the other.
Our Brand Development Strategy includes:
- Brand Audit
- Brand value proposition development
- Brand Positioning/Re-positioning
- Brand Designs
- Brand Management