Strategy > Hype: What Works When Growing Your Brand
Everyone loves a good hype, and trust me—we do too, but at what cost? Your brand? Brands still fall into this same old trap today, and almost every day. They chase viral moments, partner with influencers, and bank on trends—without a solid strategy to sustain their growth. How do we kn
Insights = Influence: Why Great Data = Great Marketing
I just had a long day, was really tired, and still had to cook for myself and my family. I needed to freshen up too, so I put my jollof rice on my gas cooker after adding all the ingredients I needed. Guess what, I forgot to taste the ingredients. What did I get? A […]